RSS Feeds - what are they?

RSS feeds allow you to see when websites or blogs have added new content. You can get the latest headlines and video in one place, as soon as its published, without having to visit the websites you have taken the feed from.

Feeds are also known as RSS. There is some discussion as to what RSS stands for, but most people plump for ‘Really Simple Syndication’. In essence, the feeds themselves are just web pages, designed to be read by computers rather than people.

Brand Identity

Brand identity design is concerned with the visual aspects of a company or organization’s “Look or Feel”. A brand identity design is the visual element that represents how a company wants to be seen; it is the company’s visual identity, and is how a company illustrates its ‘image.’

A company’s brand identity can be represented in terms of design through a unique logo, or signage, and is then often integrated throughout all the elements of a company’s materials such as business cards, stationery, packaging, media advertising, promotions, and on the internet. Brand identity may include logo design. Brand identity development is usually a collaborative effort between graphic designers and the client.

The benefit of Brand Identity can be fully understood within large organisations where the brand is so strong (Coca Cola, Nike, Shell etc) that one only has to see a small part of their logo to recognise the company. Their Brand constantly reinforces their image, name and what they represent

Brand Identity is just as essential for small businesses operating in a competitive environment, it will give an advantage over the competition by constantly reinforcing the identity of the company through all of its communicated material (marketing, stationery, website, advertising, recruitment etc)

Can a new Brand Identity assist your company in these difficult times for businesses?

Would a new Brand Identity help with your customer recognition and lift you above the competition?

Business Card Design

In this digital age of laptops, PDA’s and mobile phones etc it seems that the humble business card has proliferated. It has become more than just a source of contact information and become an enticing glimpse into the business culture
“the more memorable the card, the more memorable the contact”

Our eyes are constantly bombarded with attention grabbing information and in this context the business card has become more eye catching and elaborate. Limitations of “look and Feel” exist only within the designers mind. Some of the most memorable can be developed within the tightest of budgets.

These little, unique “company salesmen” often travel from individual to individual and can become many times removed from the originator. The can make their way into the hands of distant but potential contacts. All this because of good memorable design to reflect the personality of a company.

What difference does good graphic design make to business card acceptability and where is the best place to purchase business card printing ?

Why use printing.com

Obviously, as a printing.com franchise, we will want to promote the business opportunity provided by printing.com.

It hasn’t been an easy transition from sole trader to a limited company, as we were stuck in our ways and used to a traditional method of purchasing print. Integrating printing.com into our business was a painful experience, the thought of losing our hard fought identity to printing.com was difficult to swallow.

However, time has proven, the decision to take on the challenge of a bolt on franchise was worth the headache. The system works, the quality of print is first class, customers are always happy with the end result and, on most occasions, they receive exceptional value for money.

Each month we promote our “Offer of the Month“, a range of half price print products to help you promote your business successfully.

If you have used dorking@printing.com, and would like to leave some feedback below on your experience of using the printing.com, we would be glad to hear from you.

Top Ten web page optimisation tips

Below is a Top-Ten list of checks we carry out to ensure our web pages will be indexed by a search engine:

1. Make sure your domain name is relevant to your service or product. Try to buy a domain name with keywords in it, not your name or company name.
2. Save the webpage with a search engine friendly filename, i.e. website-design.html.
3. Match the filename to the page title.
4. Include the page title in the meta tag “description“.
5. Include the page title and keywords in the meta tag “keywords“.
6. Ensure the page title is in the Heading One tag.
7. Include, within a well written article, the page title keywords.
8. Make sure you have quality content that will encourage the reader to read on or link to another part of your website.
9. Link to appropriate pages within your website.
10. Ensure links contain keywords and a title.

If you have any useful suggestions or tips we can add to this list, please do leave a comment

LW design Blog

No doubt you’ve heard about Blogs and Blogging…but what’s it all about? And what can they do for me?

Well, for the uninitiated, Blogs can do lots for your web site. Put simply, Blogs are a great way to communicate with others online.

They offer several advantages over traditional web sites. The main advantages Blogs have over a traditional web site is that Blogs are easy to update and people can contribute to them.

As mentioned above, Blogs are a two way interactive dialogue. This is good news because, as others add information to your Blog, search engines are finding that content and picking it all up – thus helping your overall rankings.

As we said, other can contribute information to your Blog. This is performed by others making a comment to a post. You, the owner of the Blog, make posts and people respond to them via comments. You, the administrator, have overall control over incoming comments. Therefore comments you deem as inappropriate, don’t need to published – you’ve got total control over content.

What LW Design can do for you:

1. Explain how a Blog may help your site
2. Customise a Blog with your company branding and integrate with your website
3. Set up and configure your Blog
4. Show you how to administer the Blog
5. Optimise Blog content for search engines

Blog software is FREE!

But LW Design will configure, brand and show you how to use your Blog.

Prices start from as little as £400.00.