Brand Identity

Brand identity design is concerned with the visual aspects of a company or organization’s “Look or Feel”. A brand identity design is the visual element that represents how a company wants to be seen; it is the company’s visual identity, and is how a company illustrates its ‘image.’

A company’s brand identity can be represented in terms of design through a unique logo, or signage, and is then often integrated throughout all the elements of a company’s materials such as business cards, stationery, packaging, media advertising, promotions, and on the internet. Brand identity may include logo design. Brand identity development is usually a collaborative effort between graphic designers and the client.

The benefit of Brand Identity can be fully understood within large organisations where the brand is so strong (Coca Cola, Nike, Shell etc) that one only has to see a small part of their logo to recognise the company. Their Brand constantly reinforces their image, name and what they represent

Brand Identity is just as essential for small businesses operating in a competitive environment, it will give an advantage over the competition by constantly reinforcing the identity of the company through all of its communicated material (marketing, stationery, website, advertising, recruitment etc)

Can a new Brand Identity assist your company in these difficult times for businesses?

Would a new Brand Identity help with your customer recognition and lift you above the competition?

Business Card Design

In this digital age of laptops, PDA’s and mobile phones etc it seems that the humble business card has proliferated. It has become more than just a source of contact information and become an enticing glimpse into the business culture
“the more memorable the card, the more memorable the contact”

Our eyes are constantly bombarded with attention grabbing information and in this context the business card has become more eye catching and elaborate. Limitations of “look and Feel” exist only within the designers mind. Some of the most memorable can be developed within the tightest of budgets.

These little, unique “company salesmen” often travel from individual to individual and can become many times removed from the originator. The can make their way into the hands of distant but potential contacts. All this because of good memorable design to reflect the personality of a company.

What difference does good graphic design make to business card acceptability and where is the best place to purchase business card printing ?

Why use printing.com

Obviously, as a printing.com franchise, we will want to promote the business opportunity provided by printing.com.

It hasn’t been an easy transition from sole trader to a limited company, as we were stuck in our ways and used to a traditional method of purchasing print. Integrating printing.com into our business was a painful experience, the thought of losing our hard fought identity to printing.com was difficult to swallow.

However, time has proven, the decision to take on the challenge of a bolt on franchise was worth the headache. The system works, the quality of print is first class, customers are always happy with the end result and, on most occasions, they receive exceptional value for money.

Each month we promote our “Offer of the Month“, a range of half price print products to help you promote your business successfully.

If you have used dorking@printing.com, and would like to leave some feedback below on your experience of using the printing.com, we would be glad to hear from you.

Top Ten web page optimisation tips

Below is a Top-Ten list of checks we carry out to ensure our web pages will be indexed by a search engine:

1. Make sure your domain name is relevant to your service or product. Try to buy a domain name with keywords in it, not your name or company name.
2. Save the webpage with a search engine friendly filename, i.e. website-design.html.
3. Match the filename to the page title.
4. Include the page title in the meta tag “description“.
5. Include the page title and keywords in the meta tag “keywords“.
6. Ensure the page title is in the Heading One tag.
7. Include, within a well written article, the page title keywords.
8. Make sure you have quality content that will encourage the reader to read on or link to another part of your website.
9. Link to appropriate pages within your website.
10. Ensure links contain keywords and a title.

If you have any useful suggestions or tips we can add to this list, please do leave a comment