Brand Identity

Brand identity design is concerned with the visual aspects of a company or organization’s “Look or Feel”. A brand identity design is the visual element that represents how a company wants to be seen; it is the company’s visual identity, and is how a company illustrates its ‘image.’

A company’s brand identity can be represented in terms of design through a unique logo, or signage, and is then often integrated throughout all the elements of a company’s materials such as business cards, stationery, packaging, media advertising, promotions, and on the internet. Brand identity may include logo design. Brand identity development is usually a collaborative effort between graphic designers and the client.

The benefit of Brand Identity can be fully understood within large organisations where the brand is so strong (Coca Cola, Nike, Shell etc) that one only has to see a small part of their logo to recognise the company. Their Brand constantly reinforces their image, name and what they represent

Brand Identity is just as essential for small businesses operating in a competitive environment, it will give an advantage over the competition by constantly reinforcing the identity of the company through all of its communicated material (marketing, stationery, website, advertising, recruitment etc)

Can a new Brand Identity assist your company in these difficult times for businesses?

Would a new Brand Identity help with your customer recognition and lift you above the competition?