Graphic Design
How to convey your message?
Graphic design is essentially a visual problem solving exercise. With the use of different typefaces and graphical illustrations the designer’s challenge is to create something that is not just pleasing to the eye but also functional.
By functional we mean it must clearly convey the message or information required by the client and do so within the image and tone desired by the client. An attractively designed instruction manual for a product may look great but if it is confusing or difficult to understand you will soon forget it’s attractiveness!
First impressions really do count and none more so with all forms of marketing material which represent a company or organisation. If well designed and of good quality such material will present your business in a favourable and professional way and, if required, help you to build your brand image.
LW design are well qualified to understand and implement good graphic design, both for printed material, new media and websites. It must be understood we live in a media orientated world driven by image and brand. The reality of the situation is that no individual, business or organisation can afford not to invest in good design and image.
Have a look again at your own marketing material:
- Is it professionally designed, consistent and cohesive?
- Do you have a logo?
- If so, is it appropriate and memorable?
- How does your image compare to your competitors?
If you have concerns over any of the above issues you need the services of LW design. We can work with you to solve your image, brand or marketing material issues. We will create an appropriate image for your organisation and produce quality designed materials that you will be proud of.
At LW design we will want to know what you are seeking to achieve with your marketing material, such as:
- A stronger market presence
- A more effective brand identity
- A new or updated logo
- A new or updated internet presence
Our first involvement with a customer is always to take a thorough and detailed brief, meaning we can truly understand the client’s needs and aspirations. Only then can the design process begin and initial proposals be presented. When a design theme and, if requested, a logo are agreed then it will be applied to all the items and materials requested by the client. This applies to websites and other new media.
LW design can help you create a complete brand identity if required and produce Brand Rules or Guidelines for the client to use with other organisations it interacts with.
LW design Ltd - Professional Graphic design, Print and Website design solutions.
