WHY USE A DESIGNER?Our job as designers is to convey the message, emotion, and sensation of a person or business visually. Whilst creatively concentrating on these elements, we also have to ‘police’ the brand to ensure there is a ‘Consistency of Message’. Continue
KISS is an acronym for “Keep it simple, stupid” as a design principle noted by the U.S. Navy in 1960. The KISS principle states that most systems work best if they are kept simple rather than made complicated; therefore simplicity should be a key goal in design and unnecessary complexity should be avoided.
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BUILDING THE BRANDProduce brand guidelines to create set of rules which allow you to maintain a consistent visual appearance across all forms of communication.
THEY SHOULD NOT RESTRICT CREATIVITY – ONLY ENHANCE THE BRAND IMPACT ENSURING MAXIMUM RECOGNITION WHEREVER YOUR BRAND IS DISPLAYED.Continue
THE BRANDING CHECKLISTExpect your brand identity to include some or all of the following:
- A distinctive logo that’s instantly recognisable.
- A colour palette that supports your brand values.
- A range of typefaces to add character.
- Illustrations perhaps to add interest and personality.
- Photography to add consistency and depth.