CONSISTENCY OF MESSAGE

How we keep our brand consistent? Let's Review

WHY USE A DESIGNER?

Our job as designers is to convey the message, emotion, and sensation of a person or business visually. Whilst creatively concentrating on these elements, we also have to ‘police’ the brand to ensure there is a ‘Consistency of Message’. Continue

WHAT’S THE POINT YOU MAY ASK?

TIME

EMOTION

ENERGY

MONEY

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HOW WE DESIGN?

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  • Produce brief with the client
  • Ask meaningful questions about the brand
  • Provide the designer with a wealth of info
  • Designer creates a memorable brand
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THE MEANING OF COLOUR

How colour works with your brand to engage with your target audience. Continue
Does your brand suit a Modern, Serif, Sans Serif, or Traditional font face? What does it say about your company? Continue

ICONS & ILLUSTRATIONS

Icons & illustrations help your brand by adding interest and personalisation. Continue

PHOTOGRAPHY & IMAGES

Stock or Professionally taken? Adding accent colours to your images? Continue

K.I.S.S.

Keep it simple, stupid! Continue
KISS is an acronym for “Keep it simple, stupid” as a design principle noted by the U.S. Navy in 1960. The KISS principle states that most systems work best if they are kept simple rather than made complicated; therefore simplicity should be a key goal in design and unnecessary complexity should be avoided.

Quote from Wikipedia

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CREATING A DISTINCTIVE IDENTITY

What's Required

THREE BRAND EXAMPLES BY LWD

Premium Brand
(A Work In Progress)
A Sole Trader with a Vision
Part of a Group Brand
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A WORKING EXAMPLE

Saint Pauls Workrooms Continue

BUILDING THE BRAND

Produce brand guidelines to create set of rules which allow you to maintain a consistent visual appearance across all forms of communication.

THEY SHOULD NOT RESTRICT CREATIVITY – ONLY ENHANCE THE BRAND IMPACT ENSURING MAXIMUM RECOGNITION WHEREVER YOUR BRAND IS DISPLAYED.

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THE BRANDING CHECKLIST

Expect your brand identity to include some or all of the following:
  • A distinctive logo that’s instantly recognisable.
  • A colour palette that supports your brand values.
  • A range of typefaces to add character.
  • Illustrations perhaps to add interest and personality.
  • Photography to add consistency and depth.
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WHAT NEXT?

It’s your turn to get branding Build Your Brand